According to an analysis by Yahoo in Taiwan, the bicycle industry is facing a “super cold winter” of falling demand. Asian suppliers of cycles and cycle components have yet to recover from the inevitable market crash that followed the Covid
bike boom and still carry high inventory levels.
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The revenue in the first half of the year for Japan’s Shimano, the world’s largest manufacturer of cycle transmission systems, decreased by about 13% year-on-year, with projections of an annual decrease of 28%.
...SRAM, the world’s second-largest shifting system manufacturer, reported on August 9 that its Taichung, Taiwan, factory would lay off workers, a shock to the globalized industry.
Guimeng, the world’s largest supplier of cycle chains, has seen its revenue in the first half of the year decrease by 34%.
...As well as selling under its own brand name Giant also makes complete bikes for brands such as Scott and Colnago. Giant’s half-year European product sales were down 12%, while US sales fell by 44%. (E-bike sales provided 35% of Giant’s half-year revenues.
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