pre deadlinera a iných:
In the nineties Scott U.S.A. was, like everybody else and their kid brother, making mountain
bike stuff. They made suspension forks, hardtails, full-suspension bikes, a ton of those funky-looking aero bars for mountain bikes (now only ridden by DUI offenders), and then--POOF--in 1997 they just up and left the country.
Why did they leave the USA? A good question. My guess is that since the company had two bike brands competing against one another (Scott snatched up Schwinn in a bankruptcy/free car wash/bake sale, back in 1993), they decided to focus their efforts on the brand with greater name-recognition. This meant that Schwinn stayed alive and Scott bicycles went direct to Europe where they were ridden exclusively by flaxen haired, chain-smoking, nihilists named Udo and pensive French art-student types.
Then, as in all fairy tales, a strange, seemingly unrelated thing happened. The new management team over at Cannondale Bicycles (yeah, Cannondale went bankrupt last year and were bought by Pegasus Partners, blah, blah, blah) summarily dumped Cannondale's longtime Vice President of Marketing, Scott Montgomery, just prior to the big Interbike trade show in Vegas.
Anyhow, Scott Montgomery was suddenly jobless. Montgomery had seen some of Scott's products over at Eurobike and was impressed with the company's new emphasis on innovation. To make a long story slightly shorter, he called up the President of Scott USA (over in Switzerland, go figure) and suggested that it was time to come back to the states. They agreed. In a press release, Beat Zaugg, president of Scott Sports Group, notes: "We have always wanted to return to North America. We felt this was the perfect time as our bicycle line has been extremely well received for years and is already sold in some 37 countries around the world. We have been getting many requests from enthusiasts in the United States asking to purchase our cycling-related products. Our brand is very strong but we did not have the right person to manage the bicycle business in the U.S.A. So when Scott Montgomery called we thought we should seriously study the project."
samozrejme preklad si zabezpečte sami